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American Ballet Theatre
Challenge
The American Ballet Theatre, one of the most celebrated dance companies in the world, wanted to create an exceptional Web experience that was accessible to a broad audience. The site had to adhere to ABT's new brand standards and allow for easy and frequent content updates that could be managed by ABT staff.
Solution
1/0 Tech redesigned the site, reworked the site architecture and developed a custom content management utility. In addition, features such as secure ticket-buying and an events calendar were added to the site. Because the site needed to appeal to users from around the world, 1/0 Tech designed the site to be as "light" as possible, ensuring quick access from even a basic dial-up connection.
Success
- Web site is updated on a daily basis via the CMS tool
- Site receives over 5 million unique visits on a monthly basis
- Site's design and functionality were featured in the Metropolitan Opera House Playbill
- 1/0 Tech hosts and maintains ABT's site
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